A premium beauty brand with strong product-market fit but zero digital infrastructure. We built the full acquisition system from scratch and scaled it to a sustained 4.8x ROAS in three months.
The brand had a 4.7-star average review, a loyal repeat customer base, and a strong creative identity. What it did not have was a way to bring new customers in predictably. Revenue swung between $2K and $14K per month with no attribution and no compounding return on ad spend.
Paid traffic only compounds when the rest of the system can absorb it. Before spending a dollar on ads, we rebuilt tracking, the funnel, and the retention layer. Only then did we open the spend.
14-day audit of pixel, attribution, funnel, store, and creative library. 23 fixes ranked by revenue impact. Installed Meta Pixel with CAPI, GA4, server-side events, and full UTM hygiene.
Rebuilt the product page mobile-first. Added social proof, urgency, bundle offers, and a one-click upsell at checkout. Klaviyo flows for cart abandon, post-purchase, welcome, and 30-day reorder.
Structured creative testing produced 25+ variants per month. Weekly kills of the bottom 30%. By week 6, three winning UGC angles drove 78% of conversions at a 40% lower CPM than category average.
A single connected system covering acquisition, conversion, and retention. Every layer fed the next. Nothing ran in isolation.
Three-layer campaign structure. Broad cold prospecting with creative-led segmentation, warm retargeting split by intent stage, and past-buyer retention driving 22% of total revenue at 9x ROAS.
Mobile-first product page rebuild with sticky add-to-cart, social proof modules, urgency bars, bundle upsells, and a one-click checkout upsell that lifted AOV by 18%. Three A/B tests live at all times.
Klaviyo flows covering abandoned cart, post-purchase, welcome series, and a 30-day reorder sequence. SMS for high-intent triggers. By day 30, email and SMS combined contributed 22% of total revenue.
25+ ad variants per month across three angles: problem-aware, solution-aware, brand-story. Weekly creative scorecards drove decisions, not gut. By week 6, three UGC angles produced 78% of conversions.
Every figure below is verified directly from Ads Manager and Shopify, cross-referenced via Meta CAPI. No estimates, no model attribution.
From foundation install to scaled spend. Each milestone unlocked the next.
We had been running ads for a year before HF Digital Media. We spent more in the first six months of that year than we spent with them in 90 days. They generated more revenue in their first month than we had in the entire previous year.
30-minute strategy call. No pitch. No pressure. We will look at where you are and what a system like this would do for you.