A premium real estate developer launching a flagship $200M community needed qualified buyer leads at scale. We built a multi-channel lead gen system with AI-powered WhatsApp follow-up that closed deals while the sales team slept.
The developer was launching a $200M flagship community with units priced between $180K and $1.2M. Sales team of 14 closers, a CRM no one used, and lead intake handled by interns copying form submissions into a shared spreadsheet.
Cheap leads are easy. Cheap qualified leads are an entirely different problem. The standard real estate play is to flood the top of the funnel and let sales filter. We reversed that. We put the filter at the top.
Meta Lead Ads, Google Search, and Google Display running in parallel. Each platform feeding a single qualification funnel. Geo-targeted by zip with high-intent interest layering for mortgage shoppers, recent movers, and expat communities.
WhatsApp and GoHighLevel AI chatbot handling first contact within 90 seconds, 24/7. Six qualifying questions, lead scoring, then book a call or filter out. Sales never saw an unqualified lead again.
GHL pipeline with stage automation, missed-call SMS workflows, and live dashboards for the sales director. Round-robin assignment by closer availability and lead score. Every lead tracked, every touchpoint logged.
A four-layer system covering acquisition, qualification, routing, and reporting. Built so a single missed lead would trigger an alert. Built so sales would only ever speak to ready buyers.
Meta Lead Ads for volume (70% of leads), Google Search for high-intent (14% of leads, 38% of closed deals), Google Display for retargeting. Each channel had a defined job, none ran in isolation.
First contact within 90 seconds of form submission, 24/7. Bot asked 6 qualifying questions (budget, timeline, housing status, intent), scored the lead, then routed to a closer or filtered out. Lead drop-off in the first 24 hours fell from 62% to 18%.
Custom GoHighLevel pipeline with 7 stages, automated stage transitions, missed-call SMS workflows, and live dashboards for the sales director. Every touchpoint logged. Round-robin lead assignment with override for top-scoring leads.
Live dashboards for the sales director, marketing director, and the developer. Lead-source attribution down to ad set level. Daily lead count, qualification rate, lead-to-call rate, and pipeline value. Weekly performance reports auto-delivered.
Every number below is pulled directly from Ads Manager and GoHighLevel. Lead counts are post-qualification, not raw form fills. CPL is sustained over 12 months, not best-case.
From spreadsheet intake to fully automated lead engine. Each phase compounded the next.
Our sales floor went from chasing leads to choosing which leads to chase first. The AI qualifier did the work three junior staff used to do, and it did it better. We have not gone back to anyone else.
30-minute strategy call. No pitch. No pressure. We will look at where you are and what a system like this would do for you.