One of Pakistan's most-recognized DTC brands went from boosted Instagram posts to a complete Meta Ads architecture. A 4.2x sustained ROAS at scale, category-leading position, and a system that still runs today.
The founder had spent four years building one of Pakistan's most-recognized DTC brands in their category. Strong product, strong photography, strong organic following. Ad spend had been growing for months. Revenue had not.
The first 30 days were spent rebuilding everything missing in the previous four years. No new ads launched until the foundation could measure, attribute, and retain every visitor that came through.
Pixel, CAPI, GA4, server-side events, UTM hygiene, GHL funnel. Custom checkout flow with WhatsApp confirmation and order routing. Klaviyo flows for retention. All built in 30 days before any new spend.
Meta as the volume engine (70% of spend). Snapchat for younger demographics with 60% lower CPMs. Google retargeting and brand search to close warm intent at 11x ROAS. Each channel feeding the next, none in isolation.
40+ ad variants tested every month. Weekly kills of the bottom 30%. The top three percent got bigger budgets. By month 6, we had identified 11 evergreen creative angles that performed for 90+ days without fatiguing.
The breakthrough was not in any single channel. It was in connecting them. Meta drove discovery, GHL handled qualification, WhatsApp handled follow-up, and Google retargeting closed the loop on warm intent.
70% of total spend, 60% of total revenue. Cold prospecting with aggressive scaling on winners, warm retargeting split by intent stage, past-buyer retention driving 24% of total revenue at 9x ROAS. Daily budget changes capped at 20% to protect the algorithm.
15% of spend, 18% of revenue. CPMs 60% below Meta for the same audience profile. The brand had been underweighting Snap for years until we showed the unit economics. By month 4, Snapchat was the most profitable channel per dollar.
15% of spend, 22% of revenue at 11x ROAS. Captured purchase intent from people who had seen the brand on Meta or Snap and went searching. Brand search, competitor terms, and category-intent retargeting via Display.
GoHighLevel pipeline holding every customer. WhatsApp Business API for order confirmations, shipping updates, repeat-purchase nudges, and an abandoned-cart sequence in Urdu and English. WhatsApp alone drove 16% of repeat purchases.
Every figure below is verified from Ads Manager and the brand's order management system, cross-referenced via Meta CAPI. The system installed in month one is still running today.
Foundation, ramp, scale, and steady state. Each phase compounded the next. The system installed in month one is the same system running today.
In 18 months we crossed PKR 200M in revenue from paid acquisition alone. The system they built is still running. We have grown the team and added new markets, and the foundation has not had to change once.
30-minute strategy call. No pitch. No pressure. We will look at where you are and what a system like this would do for you.